How top-spending brands are using long-form narrative ads to soak up MASSIVE pools of unaware traffic and scale to $100K+ per DAY... and how you write them in a way that actually PERFORMS. In one day.
Yo, it's Mario.
Scroll your Facebook feed for 60 seconds right now.
Blow past your cousin's baby pics.
Skip the guy selling a course on how to sell courses.
And look at the ads that actually STOP your thumb.
They're NARRATIVES.
LONG ones.
"I was on my fourth doctor in two years..."
"...when my daughter said something that made me pull the car over."
And 800 words later, you're staring at a BUY button.
Long-form NARRATIVE ads are DOMINATING the newsfeed right now.
Because they're what the top-spending brands use to tap into MASSIVE pools of UNAWARE traffic.
The people who aren't shopping for a solution YET.
Hell, the people who don't even know they HAVE the problem yet.
Which is an OCEAN compared to the puddle of people actively searching for a fix.
That's the kind of traffic that lets a brand scale to $100K+ per DAY.
Or MORE.
Because a narrative ad is almost INFINITELY scalable.
You can keep feeding it cold eyeballs for MONTHS...
And the narrative keeps converting strangers who had no idea they needed the product.
Yet very few copywriters or creative strategists know how to write one...
In a way that actually PERFORMS.
I say that as a guy who's been writing them for 15 YEARS.
Because every narrative ad has a handful of elements you MUST nail...
If you want to keep a cold prospect from checking OUT.
Miss ONE, and they bail around line four.
And they take your ad SPEND with them.
Nail every one of those elements...
And you get a narrative a stranger physically can't stop reading.
One that walks them from "who is this?" to "where do I buy?"
(Without it ever FEELING like an ad.)
Most strategists never learn what those elements are.
So they WING the narrative.
They write a "narrative" that's really a testimonial with extra words...
Watch it DIE at $200 a day...
And crawl right back to testing pretty pictures.
Meanwhile, the brands scaling to six figures a day...
Are running narratives BUILT to hold a stranger.
Every beat placed on PURPOSE.
Each "boring" detail doing a JOB.
And the prospect never gets a clean spot to leave.
When you know the elements... and how to execute on them...
Narrative ads become extremely FORMAT FLEXIBLE.
You can crank out long-form NARRATIVE STATICS...
(One scroll-stopping image with a wall of narrative underneath it.)
Which lets you strategically test MESSAGING COMPONENTS...
Hooks, angles, mechanisms, even which character carries the narrative.
WITHOUT getting slowed down by a shitty editing team.
You find out which narrative WINS...
While the video guys are still color-grading last month's brief.
Then once a narrative wins...
You apply that same narrative to every format the feed rewards.
One winning narrative... expressed in every format the algorithm wants to EAT.
That's how you SPOONFEED the algorithm all the Creative Diversity it needs...
To open up MILLIONS in spend.
(Which is exactly what separates the TOP-LEVEL creative strategists from the wannabes.)
Because of that flexibility...
And the fact that narrative ads scale like nothing else on the platform...
Crafting them is one of the highest-LEVERAGE skills a creative strategist can develop.
So I wanted to help you develop it in the most TIME-EFFICIENT way possible.
It's a ONE-DAY skill sprint.
Live on Zoom. Wednesday, September 30th... 1PM to 4PM Eastern.
And the whole day is built around ONE job.
Showing you how to build narrative ads that SCALE.
Everything I'm gonna show you comes from two places.
First... the playbook I've built writing dozens of multi-million dollar VSLs over the last 15 years.
Because a VSL lives or dies on the exact same thing a narrative ad does.
Keeping a cold stranger reading past the point where they'd normally LEAVE.
Second... the last few months of my life.
Because I refused to assume 15 years made me the last word on narrative.
So I broke down HUNDREDS upon HUNDREDS of narrative ads...
From dozens of the top-spending brands on Facebook.
Backed by MILLIONS of dollars in REAL ad spend.
(Ads these brands kept paying to run... because the numbers kept working.)
And I reverse-engineered the EXACT tactics those brands used on their BIGGEST winners.
How they open on a stranger who has no idea what's being sold.
The way they build tension a reader can't walk away from.
And how they slide from the narrative into the mechanism... the proof... the offer...
Without the reader ever feeling the gear shift.
Then I laid those tactics next to what I've been doing on VSLs for 15 years.
And the overlap was RIDICULOUS.
The same few moves kept showing up in the winners... across totally different markets.
Those moves are what we build with.
So during the sprint, we walk through crafting a narrative ad...
From a blank page to a finished, TESTABLE piece.
(Including the narrative STATIC version you can get into an account without waiting on an editor.)
And you leave with SOPs for the whole process...
So "winging it" never touches your narratives again.
Now, I can't fit the whole day on this page.
But I can give you a taste.
Like how to inject VICIOUS levels of emotional tension into a narrative...
WITHOUT having to make shit up.
(The narrative stays true while the FEEL gets engineered.)
I'll show you CULTURAL SPEED RAMPS...
A way to pre-select narratives with a MUCH higher chance of hitting...
Based on what your market is already ACTIVELY consuming.
So instead of guessing which narrative will land... you ride momentum the market already has.
You'll get my playbook of sneaky INTENSIFICATION ACCELERATORS...
For turning a mundane event into a Can't-Stop-Reading trigger event.
(A boring Tuesday becomes the moment everything TURNED.)
Then I'll show you how to weave in the OTHER direct response elements...
Mechanism, proof, scarcity...
So the pitch lands while the reader is still INSIDE the narrative.
That last part is where most narrative ads fall APART.
The narrative's fine...
And then the "sale" shows up like a guy in a suit walking into a dive bar.
Everybody clocks it.
We fix that.
Since I want you producing these ads in the fastest time possible...
I'm ALSO handing you the MARCIOBOT.
It's a CRACKED narrative ads copywriting bot I built...
Modeled off some "blackhat" Brazilian affiliates.
(Yes, the aggression can be toned down.)
The MARCIOBOT is a BEAST at crafting really good narratives...
With addictively conversational writing and DEEP emotional layers.
You feed the bot the market, the product, and the SOPs from this sprint...
And it drafts narratives most copywriters couldn't produce with a week and a pot of coffee.
The MARCIOBOT is typically ONLY offered inside Genesis... at $5,000 a year.
But I'm handing the bot to you inside this sprint...
To make sure you get IMMENSE value out of ONE day.
If you're a creative strategist...
You become one of the FEW who can CONSISTENTLY pump out winners...
Ads that soak up MOUNTAINS of profitable spend.
The brand stops sweating whether next month's WINNER shows up.
Because you keep DELIVERING the winner.
And that's what turns a low-level client into the juicy RETAINER...
Plus the ad-spend bonuses that come with being the one who found the narrative.
If you run a brand...
Your team finally taps the UNAWARE pool.
The OCEAN, instead of the puddle.
And one narrative does the work of FORTY "variations."
So you stop paying an editor to "test" the same message fifty different ways.
Either way, you're holding a skillset almost nobody in this game has fully developed.
While everyone else fights over the same handful of people already shopping...
You're pulling from the OCEAN nobody else can reach.
Let's talk price.
ONE winning narrative ad can generate hundreds of thousands in sales for a business.
Do the math on that against a $97 ticket.
For a copywriter or strategist, that same ad is the thing that lands the RETAINER...
And the performance bonuses stacked on top of it.
Then there's the MARCIOBOT, which lives inside a program that costs $5,000 a year.
So I could've kept this whole thing LOCKED inside Genesis.
Or run some private, "apply to be considered" version...
That makes the people who can't afford it feel like shit.
That's never been my style.
I'd rather hand this skill to strategists HUNGRY enough to show up for a full day...
And BUILD it.
So the whole sprint... the playbook, the SOPs, the MARCIOBOT... is $97.
One day. Live on Zoom. Recordings + the MARCIOBOT included.
And you get LIFETIME access to the recordings.
So even if you can only catch half the day live...
You still own the whole playbook.
The day this workshop wraps, the only way to get this training...
Is to join Genesis at $5K a year.
Which is a PHENOMENAL deal for what Genesis is.
But it's a very DIFFERENT decision than $97.
So if you want the narrative ads skillset without the Genesis price tag...
This one day is the WINDOW.
Doors close Tuesday, September 29th at MIDNIGHT Pacific
Right now, a small group of people can actually write these ads.
And they're MONOPOLIZING the top-spending ads...
Sitting at the TOP of the ad accounts for the BIGGEST brands on Facebook.
Open one of those accounts and sort by spend.
The same few narratives are eating most of the budget.
Written by the same few people.
They're the ones the biggest brands fight to KEEP.
And they're pulling the RETAINERS and spend bonuses...
That everyone else only reads about in Slack groups.
You can be one of them.
The narrative you're about to learn how to write...
Is the same narrative that keeps a stranger reading for 800 words...
And then reaching for their WALLET.
Show up for ONE day.
Leave with the elements, the playbook, and the bot.
And start writing the narratives your market can't put down.
Peace,
P.S. Brand owners... this is the cheapest hire you'll make all year.
Send your creative strategist.
Or come yourself and hand them the SOPs after.
One narrative that soaks up profitable spend pays for this sprint a few hundred times over.
Just remember the door closes Tuesday, September 29th at MIDNIGHT Pacific.
And after that, it's Genesis or nothing.