The actual 6-bedroom AirBNB. 12 to 16 hour days. Total information lockdown.
Join Us For The Brand New Claude Code Accelerator VIP Workshop Starting June 3rd...
This is the SIMPLEST way to tap into the massive leverage of agentic, "ASSET BASED" AI.
(Instead of "using tools," you're creating ASSETS you OWN... that continue producing COMPOUND RETURNS for you over time.)
You can get started within MINUTES... with ZERO "tech skills."
(Don't be fooled by the word "Code." It's as simple as using any AI "chat.")
And we'll GIVE you ALL the OPTIMIZATIONS needed to UPGRADE your Claude Code...
Including the "Dual Flywheel" System Installation... that ENSURES your Claude Code becomes a SMARTER and MORE LETHAL marketer / creative strategist every single time you use it.
(Not only does it REMEMBER all previous context... but you can train it to THINK LIKE YOU... essentially AUTOMATING all the "Unique Genius" that makes you MOST EFFECTIVE. So you can fulfill for clients or your own business... with just a few clicks.)
Transparent Disclaimer
It's actually a bit "risky" for us to even offer this workshop. Because once you get your Claude Code set up CORRECTLY, you may not ever "need" us again.
If you're ANYTHING like me... this workshop will CHANGE the way you approach marketing and client work forever.
(It's like getting ACTUAL money-generating superpowers... because your Claude Code will constantly be cooking in the background FOR you... producing cash-generating assets around the clock... WHILE YOU LIVE LIFE.)
Two weeks ago, Luke and I made the decision to CANCEL all Genesis calls for the week.
Not because we were lazy.
Not because we "wanted a break."
But because we decided to do something AMBITIOUS.
So we blocked off our schedules...
Rented out a 6-bedroom AirBNB in the heart of Miami...
And flew in a team of absolute KILLERS to help us pull off the impossible.
For a week straight, we spent 12... 14... even 16 hour days...
A TRUE SYSTEM that's going to allow us and our students to deliver world-class results to creative strategy clients...
(Imagine knowing EXACTLY what to test... and being able to generate those assets... at an A+ level.)
Obviously, this is something we've been building towards for years now.
(Check the records. We've shifted towards creative strategy BEFORE it "got hot.")
But we wanted to execute a FULL-BLOWN SPRINT to get V1 of this system over the finish line.
The actual 6-bedroom AirBNB. 12 to 16 hour days. Total information lockdown.
So we filled the house with TRUE A-PLAYERS, all hand-selected through PRIVATE INVITATION only:
So there was a TON of marketing firepower in the room.
Everyone was put under strict, legally enforceable NDAs.
(Some of the private conversations alone would be worth tens of THOUSANDS of dollars.)
All locked in... shut off from the outside world... working together to build something that's NEVER been built before.
Which is going to completely change the way Creative Strategists approach their work day.
And you'll hear about ALL of it... very soon.
But that's NOT what I'm here to talk about today.
Because the BIGGEST takeaway from being inside that house goes WELL beyond any particular "project."
You see, it's not just WHAT we built that's important. It's also HOW we built it.
That's where the REAL FREEDOM and LIFE-CHANGING OPPORTUNITY is.
And the TRULY EYE-OPENING PART is...
Everything we built that week... ALL the advanced pipelines and million-dollar creative strategy systems...
And the EMBARRASSING admission about all this...
The reason I'm physically SHAKING while writing this letter to you right now is...
Sure, I've "used" Claude plenty of times through Poe.com.
(And Claude powers a lot of our Genesis bots, including the infamous Mario Bot.)
But I NEVER had an official account with Anthropic.
I never used "Projects."
And I didn't even know how Claude Code actually worked.
Because the word "Code" made it sound like a headache-to-be.
(After all, I still ping team members just to send out my emails through ActiveCampaign. Because "tech stuff" isn't really my thing.)
But...
Within 15 minutes of downloading the Claude Desktop app for the very FIRST time, my Claude Code was up and functional.
All through systems that I personally built.
It wrote the scripts.
It generated the images.
It turned those images into VIDEO.
It added voice overs and sound effects.
It made sure all the scenes passed my "Director's Test":
Meaning it made full LOGICAL and EMOTIONAL sense... with HIGHLY VISUAL MECHANISMS.
And that everything was perfectly SYNCED.
Think about that.
I landed in Miami on Monday morning... without EVER installing Claude.
Never using Claude Code before IN MY LIFE.
Before end of day Tuesday, I had my Claude Code producing "cold traffic ready" AI Animation Ads FOR me.
By Wednesday, not only was I generating other "PIXEL-perfect" animated ad styles like Claymation, Crochet style, and Hanna-Barbera cartoons...
But I was ALREADY engineering NEW animated ad types:
ALL executed FOR me, end-to-end.
Cleanly stitched and edited.
Even though I don't have any actual "video editing skills."
And that was just the beginning.
I built ALL of this by simply "chatting" with Claude Code.
I need you to understand how much of a PARADIGM shift that is.
Because the takeaway here is MUCH bigger than just "making ANIMATED ADS"...
Or highly-offensive video games to mock your friends.
(That just happened to be what I used it for THIS time.)
It gave me the GIFT OF ALCHEMY.
The ability to take ANY vision I have... and turn it into REALITY...
WITHOUT needing any of the technical skills PREVIOUSLY required to make it happen.
In other words...
Doesn't matter.
ALL possible.
You just tell Claude Code what you want... let it run in the background... and wait for the notification that it's done.
Then you just give it feedback on what you like and don't like, all in plain, simple English...
And it makes the adjustments FOR you, until the output is EXACTLY what you were envisioning.
But I have to WARN YOU.
Because once you EXPERIENCE this for yourself... there's no going back.
We jokingly call it... getting CLAUDEPILLED.
And it's freaking ADDICTING.
Because once you get your Claude Code properly set up, you're gonna want it working FOR you... ALL the time.
Producing REAL, MONETIZABLE ASSETS for you... ALL day long.
And it has almost NOTHING to do with how "hard" I'm personally working.
In fact, one of the biggest adjustments I had to make after setting up my Claude Code...
Was getting used to all the downtime and free time I now had.
Time that I can spend doing whatever the hell I want... while my Claude Code cooks things up FOR me.
And that's something YOU'RE gonna have to get used to as well.
Because in 2026, your WORK ETHIC no longer determines your OUTPUT.
This might sound crude, but it's TRUE.
Now that we're in the era of AGENTIC AI...
A lazy fuck with SMART SYSTEMS will EASILY outproduce a "workhorse" with the WRONG systems.
(Or God forbid... "no systems.")
So WITHOUT those systems, it becomes nearly impossible to compete.
(Just watch how many "hard workers" get weeded out over the next 6 months... because they're stuck playing by the "old timelines.")
And while that's DEFINITELY a major paradigm shift... it's also an EXCITING one.
Because it means we're no longer bottlenecked by our own personal capacity and hours in the day.
Solo freelancers become able to outproduce full "Creative Strategy" agencies.
Lean, bootstrapped brands are able to SCALE past competitors with 50X more workforce.
It's like we're watching the "4 minute mile" being broken week after week.
The speed of implementation is CONSTANTLY improving.
And unless you're ALSO tapping into these evolving systems...
You might find yourself looking up... wondering when the hell you fell so far behind.
And I say that... because even I felt it.
Think about this.
I'm probably known for building the MOST profitable copywriting and marketing bots on the Internet.
Yet when it comes to AGENTIC AI, and leveraging Claude Code...
I was MONTHS behind every other person in the house.
So when I got there, I had to catch up QUICK.
And I stayed up until 1AM... 2AM... sometimes even later... every single night...
Talking with the others about HOW to get the BEST possible results with Claude Code.
Because the skill gap is MILES wide.
Someone who understands the INTRICACIES of how Claude Code works...
You see...
If you've ever used AI for marketing, you know that there's a little "massaging" that goes on.
These LLMs tend to fall into the same patterns.
So if you use AI a lot, you probably find yourself wasting a LOT of time correcting the same damn mistakes over and over again.
And every time you start a new session... you gotta re-train this fucker again.
Because the CONTEXT doesn't carry over from session to session.
This is why a lot of people give up and decide that it's faster to just "do the damn work manually."
Because it has MEMORY files.
And OPERATING rules.
So whenever you find the AI making one of those frustrating mistakes that make us want to pull our hair out...
You can correct it... ONCE.
Then have it write itself NEW rules, so it STOPS making those mistakes in the future.
And the NEXT time you load up a Claude Code session to get work done...
It's ALREADY internalized the lessons you taught it.
And if you plan on using Claude Code for Creative Strategy...
Your results COMPOUND very quickly.
Because instead of getting "stuck"...
You're ALWAYS improving.
With every ad you create... and every round of feedback you give it...
Your outputs get sharper and sharper.
Which turns AI from a "tool" you wrestle with...
Into a self-improving ASSET that pays increasing rewards.
Here's why it matters...
While AI has the ability to PRODUCE anything you ask it to...
It doesn't have any actual "taste."
It just blindly follows rules.
It can't tell its good work from its bad.
Both arrive with the same confident smile.
Which means the results you get FROM AI are dependent on two factors:
Those are the ONLY two limiting factors.
Yet they can be EXTREMELY limiting.
Sharper system → Sharper you → Sharper system. The compounding loop.
Every session you run teaches Claude what YOU want.
It remembers your preferences.
Stops making the same mistakes.
Starts anticipating what "good" looks like in YOUR eyes.
You're not re-training it every time.
Whenever it does something you don't like, you correct the mistake ONCE...
Then tell it to REMEMBER THAT SHIT.
It updates its rules and guiding principles forever...
Like training up a mentee with a perfect memory.
And over time, it becomes AS good as you.
Capable of making all the same decisions YOU would make.
Essentially allowing you to CLONE yourself...
And get work done AROUND the clock... to YOUR same standards...
Even though YOU'RE no longer the one actually "DOING the work."
Pretty cool, right?
An OBVIOUS unlock in efficiency and productivity.
But that's only HALF of what makes the Dual Flywheel System so exciting.
It gets BETTER.
Because once you can make the SYSTEM as good as YOU are...
At THAT point... YOU become the limiting factor.
But the Dual Flywheel System fixes this, too.
Again, let's use Creative Strategists as an example here.
Let's say you're using Claude Code to generate banger ads for clients.
And you get it to the point where it produces up to YOUR standards... nearly all the time.
Well, those standards should ALWAYS be rising.
Because AS you're producing ads and seeing what actually performs...
Your INSTINCTS evolve.
You start spotting winners faster.
Building a sense for what converts before the data even rolls in.
YOUR tastes become sharper.
You start developing X-ray vision that allows you to SEE through the words...
And stare right into the EMOTIONAL CORE of your markets.
You start understanding those little tweaks and nuances that turn "good ads" into MASSIVE SCALERS.
And unlike the "ego-marketers" who fool themselves into thinking THEIR genius can never be replaced...
You USE these new insights to make your AI assets MORE powerful.
Because that refined judgment? It also gets fed right back into the system.
Extracted and leveraged to make sure that your NEXT batch of ads hit even HARDER.
So now, your Claude Code isn't just learning your previous preferences.
It's learning your BETTER preferences.
Evolving WITH you, as YOU evolve.
The two feed each other.
One that LEVERAGES and SYSTEMIZES your UNIQUE GENIUS, giving you a "1 of 1" AI that NOBODY else has.
Because while your competitors are still using basic-ass AI...
Starting from scratch with every new session...
Retyping the same corrections 57 times a week...
Hoping THIS time the output is decent...
Building on what worked last time.
Getting more dialed in with every use.
Letting the DATA (and lessons extracted FROM the data) guide the next move.
It's the same logic the best media buyers use.
Every winner informs the next test.
Every loser teaches the system what to avoid.
Businesses would NEVER tolerate a media buyer who deleted all the data after each campaign and started fresh.
So why tolerate it in your own workflow?
It doesn't make any sense.
And now that I've EXPERIENCED what a properly set up Claude Code can actually DO...
Now that I've tapped into the POWER of this SELF-EVOLVING SETUP...
Before I got to that Miami AirBNB...
I was living in the STONE AGE OF PRODUCTIVITY.
And I had NO IDEA of what I was missing out on.
But once I got my Claude Code working...
It LITERALLY felt like I was given SUPERPOWERS.
And while I'm tempted to just keep this stuff to myself...
Using my new capacity to "run it up" for a bunch of clients and publishing partners...
(Which I DEFINITELY plan on doing.)
As Spider-Man said...
With great power comes great responsibility.
And I knew right away that we had to make these same "super powers" available to OUR audience as well.
So we mapped out the absolute BEST way to make it happen.
And On June 3rd, 4th, 5th...
The promise of this workshop is SIMPLE:
To take you all the way from INSTALLING Claude Code...
To OWNING your very own SELF-OPTIMIZING AGENTIC AI System...
That's CAPABLE of PRODUCING for you AROUND THE CLOCK...
Allowing you to CREATE anything you ENVISION.
A TRUE COMPOUNDING ASSET that gets SMARTER and SHARPER every single time you use it.
Creating a 1 of 1 "PERSONAL AI" that NOBODY else on the planet has access to.
(It leverages and systemizes YOUR unique genius, taste, and judgment.)
You can have it ALL in less than 72 hours, regardless of where you're starting from.
(And unlike more complicated approaches like OpenClaw, it requires pretty much ZERO tech skills to set this up.)
Because it's ALREADY been proven out.
Our team is ACTIVELY running these systems every single day at the HIGHEST possible level.
And we're gonna show YOU how to do it too.
Here's how it's gonna break down:
Led by Max Bernstein
This is where the MAGIC happens.
This is where we show you how to turn Claude Code from a "useful tool"... to a living, breathing, snarling BEAST... who grows STRONGER and SMARTER every single time you use it.
Max literally spends 12 hours a day, 7 days a week LIVING inside Claude Code. He's one of the most connected AI experts in the marketing space.
He conducts private trainings for 8 and 9-figure eCom brands and marketing legends like Jay Abraham. Before going independent, he ran brand work at the $300M and $400M scale inside Boehringer Ingelheim and Newell Brands.
Simply put, Max is the freaking man. He SPECIALIZES in building COMPOUNDING systems that not only produce TANGIBLE results, but actually EXTRACT and ENHANCE your unique genius, IP, talent, taste, and judgment.
On Day 1, Max is going to give you EVERYTHING you need to become a top 1% Claude Code user:
This alone is worth TEN TIMES more than the price of the workshop.
Max has literally spent THOUSANDS of hours inside Claude Code. SYSTEMATICALLY deconstructing how to use it to produce REAL WORLD results.
He's probably worked on MORE diverse projects than anyone else in the space.
He can literally walk into a business, completely TRANSFORM the way they operate within hours, and it's all because of these META-PRINCIPLES.
It's a systematic process for breaking down ANY problem into its CORE components... and building first-principles based SOLUTIONS that pass even the most vigorous STRESS TESTS.
So once you understand how to use Claude Code in THIS way, you'll be able to solve and create pretty much ANYTHING.
Led by Luke
This is how you take the SYSTEM ARCHITECTURE and META-PRINCIPLES from Day 1... and use it to become a TOP-TIER Creative Strategist.
Because THAT'S the world that Luke lives in.
On Day 2, you're gonna discover how to APPLY these Flywheels to CREATIVE STRATEGY specifically.
You're gonna understand how to FEED THE MACHINE... so you can use your Claude Code to:
This is the DUAL FLYWHEEL fully applied to Creative Strategy.
If you follow this system, you will run CIRCLES around the competition.
Max takes you behind the keyboard
One of the biggest unlocks of Claude Code is that it GIVES YOU the capacity to CREATE.
Ads. Copy. Videos. Info products. Courses. Lead magnets. Software. Apps. If you can envision it, you can BUILD it.
And we're gonna show you how.
We're tagging Max back in to walk you through a LIVE Claude Code website build.
And no - I'm not talking about some shitty little "obviously AI" templated website.
I'm talking about the kind of site you would NORMALLY expect to pay designers THOUSANDS of dollars for.
Even though Max has ZERO programming or official "design" background, he CONSISTENTLY produces cutting-edge websites for clients. The kind you look at and think "DAMN, THAT'S SEXY."
How? He's basically a raccoon. He's constantly gathering INSPIRATION from ALL kinds of weird sources.
Builders build.
By the end of the Claude Code Accelerator, you WILL become a BUILDER, capable of bringing ANY vision to reality, even if you don't have any tech / programming / editing skills.
Special bonus session with Max
The purpose of this session is to EXPAND your thinking on what's possible.
Because in the direct response marketing world, we have the tendency to get stuck inside our little bubble.
But with Claude Code, the possibilities are endless.
Within a single afternoon, you can build an app that improves your OWN business... OR something you can sell to OTHER businesses.
(There are millions of businesses out there that are still in the STONE AGE when it comes to AI. You'll look like a WIZARD to them.)
Max will lead a LIVE APP BUILD:
And by the way - even if YOU don't have any intention of building or selling apps... watching how Max pulls this off will STILL be enormously valuable.
Because you're going to watch how he commands Claude Code to EXECUTE on even "complex" projects. Which gives you the ability to do, well... anything.
I don't want to say "too much," because there were strict NDAs involved.
But I wouldn't be surprised if some of the workflows and proprietary "Skills" from our hand-selected Miami AirBNB crew just happened to make it into the workshop, too.
When you join the Claude Code Accelerator, you will...
In my opinion, it might be the MOST VALUABLE WORKSHOP we've ever put together.
Because we're putting the power of AGENTIC, SELF-OPTIMIZING AI into your hands.
Helping you set up a system you OWN.
A "1 of 1" AI that produces up to YOUR standards. Leveraging YOUR taste, judgment, and unique genius... to produce world-class results WITHOUT having to manually "do the work."
This is the ONLY training I know of that leverages the DUAL FLYWHEEL SYSTEM...
So that your AI levels up AS you level up... allowing you to use the UNIVERSAL LAW OF COMPOUNDING REWARDS to gain an insurmountable advantage over your competition.
Fancy words aside... this is REALLY exciting stuff.
In fact, it's the MOST excited I've been about ANYTHING in a very long time.
Once I installed my Claude Code, I felt like I awakened a SLEEPING GIANT.
I'm getting MORE done and having MORE fun than I can even remember.
Suddenly, even my most AMBITIOUS goals feel REALISTIC.
To the point where I'm starting to think even BIGGER.
And I want YOU to have that capacity too.
So even though we could have realistically charged THOUSANDS of dollars for the Claude Code Accelerator workshop...
And offered it EXCLUSIVELY to the businesses and creative strategists who were ALREADY thriving...
"Gatekeeping" something THIS powerful just felt wrong.
So we're not charging thousands of dollars for access.
We're not charging $997.
Hell, we're not even charging $497... like we have for MOST of our previous workshops.
When you sign up today, you can secure your spot to the Claude Code Accelerator VIP workshop...
(Plus get LIFETIME ACCESS TO THE RECORDINGS)
For just a single payment of...
That's a ONE-TIME PAYMENT...
For the ability to build a SELF-OPTIMIZING SYSTEM that gets SMARTER over time...
Bringing you RAPIDLY COMPOUNDING RESULTS for the rest of your entire marketing / creative strategy career.
As long as you actually APPLY what we show you...
This should EASILY become one of the HIGHEST ROI investments you ever make.
Because not only does it give you a real, tangible advantage over 99% of your "competition"...
It ALSO ensures you don't get swallowed up by the RISING STANDARDS of IMPLEMENTATION SPEED.
And that's a level of security that can't USUALLY be bought.
But it can today... for just $297.
(And if budget is a concern, we'll even let you break it up into 2 easy monthly payments of $165.)
If you want in, you MUST act fast.
We have NO PLAN on hosting this workshop again.
In fact, when you add up all the money we spent BUILDING these systems...
Plus what we're paying Max to share his system with you...
We are literally LOSING money on this workshop.
That's not marketing talk. That's actual MATH.
But it's a calculated investment we're willing to make. To put these powers in the hands of OUR audience. And to REWARD you for trusting us.
But understand: the deadline for this workshop is VERY real.
Once the countdown timer on this page hits zero, the door slams shut.
We're not making exceptions for ANYONE.
This isn't just about "getting better at AI."
This is about whether you're going to ADAPT to the new reality of work... or get left behind by it.
The good news is that is ENTIRELY your choice.
And most people are sleeping through it.
They're still operating like it's 2019.
Still grinding 12 hour days to produce what someone with a properly set up Claude Code can produce in 30 minutes.
Still starting from scratch every single session.
Still frustrated with AI because it "doesn't get them."
Still bottlenecked by their OWN capacity.
Meanwhile...
A small group of marketers who figured out how to build SELF-OPTIMIZING SYSTEMS are absolutely DOMINATING.
They're fulfilling for 5X more clients.
SCALING campaigns within weeks.
Building entire businesses around assets that produce FOR them, around the clock.
And the gap between THEM and everyone else? It's widening every single day.
Because while most people are using AI as a "tool"... the top 1% turned THEIR AI into a COMPOUNDING ASSET.
One that gets smarter with every use.
One that REMEMBERS.
One that EVOLVES.
One that operates at THEIR standards... WITHOUT them having to manually do the work.
And that's not some "future prediction." That's happening RIGHT NOW.
I saw what these systems are capable of.
I saw how fast the top operators are moving.
And I'm telling you...
If you're not building your OWN self-optimizing system... you aren't just "falling behind."
You're operating on BORROWED TIME.
Because the standards are RISING.
Implementation speed is ACCELERATING.
And the amount of output expected from top-tier marketers and creative strategists is SKYROCKETING.
The game changed. And it's NOT going back.
So you have two options:
That's the choice.
And it's NOT one you can delay.
Because unlike most "opportunities," this one has a REAL deadline.
The workshop starts June 3rd.
Once that countdown hits zero, the door CLOSES.
We're not running this again. We're not making exceptions.
When you add up what we spent building these systems...
The $25K Miami sprint...
The THOUSANDS of hours Max has invested into mastering Claude Code...
The proprietary Skills and workflows we're handing you...
Plus the ongoing compound value of owning a system that gets smarter forever...
This should EASILY be a $2,000+ investment. Maybe more.
But we wanted to make this accessible.
We wanted to put these powers in the hands of ANYONE who's serious about leveling up.
Not just the people who are already winning.
So we're taking a loss on this. And we're okay with that.
Because the REAL win is knowing we equipped OUR people with the tools to compete at the HIGHEST level.
But that generosity has limits.
Once the timer hits zero, the opportunity disappears.
So if you're sitting there thinking "I'll come back to this later"... let me save you the regret:
There IS no later. This is it.
To unlock the ability to CREATE anything you envision.
To stop grinding and start LEVERAGING.
To remove the limits of your own capacity.
To join the top 1% who are building ASSETS instead of just "using tools."
All for just $297.
Or two easy payments of $165 if budget's tight.
That's less than most people spend on a night out.
For a system that will transform your entire career.
So stop overthinking it.
Stop waiting for "the right time."
Stop making excuses about not being "tech savvy enough."
(I literally had never opened Claude before Miami. And within 48 hours I was producing cutting-edge animated ads. And now I can do ANYTHING.)
Click the button below. Secure your spot. And let's build this thing together.
Because the future belongs to the BUILDERS.
And on June 3rd, we're going to make sure YOU'RE one of them.
I'll see you on the other side.
Mario
Mario Castelli · Co-founder, Genesis
If you're STILL on the fence, ask yourself this:
Where do you want to be 6 months from now?
Still grinding 12 hour days, hoping you can keep up? Still frustrated with AI, starting from scratch every session? Still bottlenecked by your own capacity?
Or...
Do you want to be the person who's producing 10X more in LESS time? Who's stacking clients without burning out? Who's building compounding assets that work FOR you?
The choice is yours. But you have to make it NOW.
Because once that timer hits zero, this opportunity is GONE.
Don't let "later" turn into "never."
Remember, this workshop comes with LIFETIME ACCESS to the recordings.
So even if you can't make the live sessions, you can still build your system at your own pace.
No excuses. Let's get it.
Oh, and one more thing...
This ENTIRE website you're reading right now?
I coded the whole thing in Claude Code... in under 10 minutes.
Every section. Every animation. The Dual Flywheel diagram. The pricing card. All of it.
No designers. No developers. No "tech skills."
Just me, chatting with Claude Code in plain English... and a real photo of the AirBNB.
That's the kind of leverage I'm talking about.
And it's exactly what you'll be able to do too... 72 hours from now.